There's one major hurdle you must overcome when your ideal client encounters your profile. The “7 second” test.
Does your prospects initial impression of your profile (background image, profile photo, and headline) capture their attention so they read more?
Watch the video below to find out.
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"I've had all kinds of interviews and all kinds of people reaching out to me, almost now on a daily basis. I can't help but think that the reason that wasn't converting before I had my profile redone by Carlos was because I didn't really have it right. I highly recommend you hire Carlos, if you if, if you want to maximize the effects of what you can get from and sort of what platform like LinkedIn."
"Thank you Carlos Cintron for my LinkedIn glow-up!
Another strong belief: it often takes someone else's eyes to see what's great about you, and to figure out how to position you + your offer based on that.
☝ That's a huuuuge part of what I do. But let me not steal Carlos's thunder. If you've struggled to get your LinkedIn profile into red carpet-ready shape...Carlos is THE guy to help you. Go peek at my profile and then get on his calendar."
Carlos helped develop my LinkedIn profile from top to bottom and edited my profile photo, and I'm very happy with the results. When the project was complete, Carlos reached out to me with a suggested update, going above and beyond to show me that my business really mattered to him.
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renovations
How do you position yourself uniquely, build trust, and establish yourself in a new niche?
Tain, an accomplished financial copywriter, now had vast experience improving digital marketing campaigns yet was still labeling himself a copywriter but knew he needed to be more.
The roll of "Fractional Chief Marketing Officer" (CMO) really spoke to him but I knew I couldn't simply label him a "Fractional CMO". This would make him blend in with everyone else calling themselves a Fractional CMO. He needed to be different. When everybody "zigs" you "zag".
Instead of going with the crowd I came up with the "Non-Fractional CMO".
WHY?
"Because you don't want part-time help with your full-time lively hood"
This not only establishes him uniquely but also speaks directly to the individual and their pain searching for a Fractional CMO
After
Before
Having consistency in how you communicate with your audience is vital.
Jenn, a copywriter for 6- and 7-figure digital course launches, needed a LinkedIn profile that matched the rest of her brand and unique voice to create one cohesive experience for all her visitors no matter how they came in contact with her.
I created a new background image utilizing the space to match her website, showcase her expertise, and build credibility with her audience.
Her headline uniquely establishes who she is for and why one should hire her.
After
Before
It's hard to step outside yourself.
Sydney, an intelligent down to earth ghostwriter turned marketing strategist for mental health professionals, was tired of only working behind the scenes and wanted to showcase her skills to new prospects but was finding it difficult to write about herself.
After a brief conversation I was able to understand her position in her market and create a profile that resonates with health professionals but also stays true to her unique personality.
I used the valuable background image to create a unique position in her niche, showcasing where her publications have been placed (creating the "I want that factor"), and used a quote from one of her clients to build trust with her audience.
Sydney had a particular affection for the beach and her home definitely reflected that in our Zoom calls. With that in mind we went with a "down to earth" vibe using colors from her home and even used the ocean as a texture for her background image. This equated to an earthy welcoming pallet yet keeps it classy and professional.
After
Before
It's hard to step outside yourself.
Sydney, an intelligent down to earth ghostwriter turned marketing strategist for mental health professionals, was tired of only working behind the scenes and wanted to showcase her skills to new prospects but was finding it difficult to write about herself.
After a brief conversation I was able to understand her position in her market and create a profile that resonates with health professionals but also stays true to her unique personality.
I used the valuable background image to create a unique position in her niche, showcasing where her publications have been placed (creating the "I want that factor"), and used a quote from one of her clients to build trust with her audience.
Sydney had a particular affection for the beach and her home definitely reflected that in our Zoom calls. With that in mind we went with a "down to earth" vibe using colors from her home and even used the ocean as a texture for her background image. This equated to an earthy welcoming pallet yet keeps it classy and professional.
After
Before
Jenn
After
Before
Jenn, a copywriter for 6- and 7-figure digital course launches, needed a LinkedIn profile that matched the rest of her brand and unique voice to create one cohesive experience for all her visitors no matter how they came in contact with her.
I created a new background image utilizing the space to match her website, showcase her expertise, and build credibility with her audience.
Her headline uniquely establishes who she is for and why one should hire her.
Having consistency in how you communicate with your audience is vital.
Sydney
After
Before
Tain, an accomplished financial copywriter, now had vast experience improving digital marketing campaigns yet was still labeling himself a copywriter but knew he needed to be more.
The roll of "Fractional Chief Marketing Officer" (CMO) really spoke to him but I knew I couldn't simply label him a "Fractional CMO". This would make him blend in with everyone else calling themselves a Fractional CMO. He needed to be different. When everybody "zigs" you "zag".
Instead of going with the crowd I came up with the "Non-Fractional CMO".
WHY?
"Because you don't want part-time help with your full-time lively hood"
This not only establishes him uniquely but also speaks directly to the individual and their pain searching for a Fractional CMO
How do you position yourself uniquely, build trust, and establish yourself in a new niche?
Tain